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Monday, July 13, 2015

Google Launches Gmail Postmaster Tools to Help Fight Spam.

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There are times when an important email arrives in our inbox and for some reason ends up moving automatically to the spam folder. Google mail seems to acknowledge the same issue with its latest Postmaster Tools for Google mail.

Google on Thursday announced the new tool for the Google mail and revealed that it uses the same intelligence developed for Google Search and Google Now to filter spam emails for Gmail.

According to Gmail, Gmail's Postmaster Tools will help qualified high-volume senders analyse their email, including data on delivery errors, spam reports, and reputation. Google mail believes that the new tool will help "diagnose any hiccups, study best practices, and help Gmail route messages to the right place."
Announcing the new Postmaster Tools, Google Product Manager Sri Harsha Somanchi in a blog post said, " Free Google mail users get lots of important email from companies like banks and airlines - from monthly statements to ticket receipts - but sometimes these wanted messages are mistakenly classified as spam. When this happens, you might have to wade through your spam folder to find that one important email (yuck!). We can help senders to do better, so today we're launching the Google mail Postmaster Tools."

Gmail revealed that the new spam filter will now use an artificial neural network to identify and block the "sneaky spam." The revamped Gmail filter will now be able to recognise what type of emails a user prefers.

"We also recognise that not all inboxes are alike. So while your neighbour may love weekly email newsletters, you may loathe them. With advances in machine learning, the spam filter can now reflect these individual preferences," said Somanchi.

While announcing the new tool for the Google mail, the company claimed that less than 0.1 percent of emails in the average Google mail inbox are spam and the amount of wanted mail landing in the spam folder are even lower at under 0.05 percent.

The company adds that the new spam filter will root out email impersonation, which is mostly source of phishing scams. The new machine learning signals will also allow Google mail to figure out whether a message originated from its sender and will keep bogus emails at bay.

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